What they required: A unique street art product launch theme to establish a cool, youthful image among Adidas’ new football boot. A product launch attended by some of the world’s greatest football stars including Robin Van Persie and Kaka! The brief from Adidas was simple; they said ‘Do what you do best revolved around our new football boot’. So the Graffiti Kings graffiti artists did and they loved it!
Outcome: An impressive, eye catching spectacle. They wanted outstanding pieces of authentic street graffiti as their football boot backdrop and got more than they could have possibly imagined! A fun day for all involved. When clients like Adidas keep coming back to you, you know you’re doing something right! We love working with Adidas and long may our great relationship continue!