What he required: To re-energize his new school, to make it a more ‘cool’, interesting and youth friendly atmosphere ready for his new TV show.
Outcome: He is of the generation who has grown up with graffiti as well as his target audience. If he’d of been a brand over 80 years old, I’m sure he would have gone down the same old digital design route. He knows what he, other people his age and younger are attracted to. Street art is what is appreciated by these generations who are behind the growth in this industry which will keep on growing. We created an abstract style of street art reflecting an atmosphere geared towards the direction of the TV show which was to enable creativity in school cooking.