What they required: A design that was in keeping with their 7 new bottle designs but also added with Graffiti Kings’ magic touch!
It was to be a backdrop for a photo shoot featuring the music artists on the bottles; White Lies, Calvin Harris, Plan B, Kelis, Tinie Tempah, Yasmin & Wretch 32. Compiled as part of their marketing campaign for these new products, they chose street art. Why? It’s an appealing, exciting art form which Lucozade’s target market can relate with.
Outcome: A massive photorealistic project with only a few days turn around proves we can always come up with the goods under high pressure. The artwork was used for online marketing which due to it having a fresh urban look & not like your everyday corporate advert, it went MEGA viral. Painted together onto a combination of 7 boards, it was later split up and entered into a competition.
Lucozade Graffiti & Street Art Project – SORTED
Get in touch with Darren Cullen to discuss your graffiti requirements.
Email – firstname.lastname@example.org
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