What they required: Microsoft needed a world class graffiti artist to be a part of their ‘I’m a PC’ Campaign to be shown worldwide.
Outcome : Microsoft searched and headhunted all over the World for a Graffiti artist that they were happy to represent them in their campaign and chose none other than Graffiti Kings very own CEO & BIG poppa Darren Cullen aka SER! Their diverse campaign was complemented by us in a way of showing ‘The world is your canvas’ quite literally for us but also sending a direct message of creativity to capture the audience into this innovative thinking that both Microsoft and GK have in abundance. Microsoft contacting us goes to show the gaining momentum, strength and impact of graffiti art as a marketing tool in today’s society. As a society we appreciate and understand graffiti as an art form more today than any other generation before. It’s only onwards and upwards from here.
We see many companies using graffiti incorrectly & by doing so they actually alienate themselves from the exact same audience they believed they were targeting.
We can guarantee authenticity by helping create the correct look & feel needed for any project.