Sony graffiti campaign – Fresh from the new Sony VAIO summer range – VAIO Duo 13 presents #StudioDUO

World renowned illustrators David Shrigley, Kate Moross, Graffiti Kings and Alex Mathers test the VAIO Duo 13 by asking their fans for ideas to illustrate.

The project was simple and worked out very well, the simple things always work best.

So the plan was:

1. Get 4 illustrators in a room for 4 hours –

2. They then asked their online fans to send them ideas of what to draw –

3. Their fans responded in their 1000s via Facebook and Twitter – 

4. The artists then picked the best ideas and made then come to life in minutes –

5. The artists then posted the finished artworks online to their fans –

6. The fans then re-shared the artworks and by the end of the day, the artworks went viral – to this day we still see them being shared.

With this campaign, Sony reached a massive 2 million+ people in 1 day just using the Graffiti Kings social networks 

Sony We Thank You

Sony Graffiti Kings

Sony & Graffiti Kings

Sony & Graffiti Kings

Sony & Graffiti Kings

Get in touch with Darren Cullen to discuss your graffiti requirements.

Darren Cullen

Tel: 0208 123 0904

Email – info@graffitikings.co.uk 

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Written by Graffiti Kings

Graffiti Kings

AKA Graffiti/Street Artist **SER** is a trusted leader of this global subculture community of Graffiti & Street Art. The current innovation and updates of the field lures him to express his views and thoughts on certain topics.