CHALLENGE

Graffiti Kings were challenged by Adidas to create a backdrop for a Video Advertisement featuring a painting of Zinedine Zidane.

INSIGHT

The target audience were young and active consumers.

 

STRATEGY

To bring a painted Zinedine Zidane to life for use in a Video Advertisement.

SOLUTION

We appointed one of our expert street artists to create a digital mock up of the design to brief. We then had it brought to life on an artificial wall that once done was used in the studio for the backdrop of filming. We also had the painting process filmed for a time-lapse.

RESULTS

Completed piece below: