CHALLENGE

Graffiti Kings were challenged by Greenpeace to encourage youth engagement by supporting their festival membership promotion.

INSIGHT

The target audience were young conscious festival goers that need inspiring with what Greenpeace does.

STRATEGY

To create an eye-catching, conversation starting festival piece that inspires festival goers with the work Greenpeace does.

SOLUTION

We decided to customise the tent the Greenpeace crew were using to sign people up on their festival tour with relevant imagery and text that fit the brief. We painted a tiger, a whale and a quote from Robert Swan the explorer on each of the three sides (minus the entrance) and completed the tent with two globes and two Greenpeace logos painted on the roof.

RESULTS

Completed tent with customised artwork.