CHALLENGE

Graffiti Kings were challenged by Hyundai to create a graffiti inspired backdrop for their new car the Kona. The work was to be featured in print and online.

INSIGHT

The target audience were young professionals working, living and/ or inspired by urban environments.

 

STRATEGY

To bring a cityscape backdrop to life for use in print and online.

SOLUTION

We appointed one of our expert street artists to create a digital mock up of the design to brief. We then had it brought to life by creating an artificial wall in a studio and had our artist paint the design live and our production team photograph and film the entire process from start to finish.