CHALLENGE

Graffiti Kings were challenged by Samsung to create a backdrop for a Video Advertisement for their new Gear Sport watch. It was set at a skatepark and we had to create the right background environment for the shoot.

INSIGHT

The target audience were young active professionals who like to stay sporty but want to remain cool and sharp.

 

STRATEGY

To bring a graffitied backdrop to life for use in a Video Advertisement.

SOLUTION

We appointed two of our expert street artists to create a digital mock up of the design to brief. We then had it brought to life on a selection of walls at a skate park.

RESULTS

Completed walls below: