CHALLENGE

Graffiti Kings were challenged to celebrate TSB’s sponsorship of Pride of Britain and in particular Pride of Birmingham and Pride of Sport with a non traditional outdoor advertising campaign documented and supported by digital content that highlighted the stories of the winners.

INSIGHT

The target audience were local community members of Birmingham and Aberdeen and followers of TSB across social media and online.

 

STRATEGY

To create two large-scale pieces that tell the stories of the Pride of Birmingham and Sport winners and film the process to share online.

SOLUTION

We celebrated the winners from Pride of Birmingham and Pride of Sport by painting two large-scale murals in prime high footfall locations in Birmingham and Aberdeen. We hired a team of local artists to design and paint the artwork. We featured a quote from the winners and blue plaques on each signifying the work they’ve done to win in a similar style to London’s blue plaques. We featured the logos of all parties involved in the project and a hashtag. The whole process was filmed from start to finish to and was put together into various clips highlighting the painting of the mural. All was shared across social media with the hashtag #TSBLocalPride.

To celebrate Pride of Sport 2017 and #TSBLocalPride, Graffiti Kings were commissioned by TSB to paint a 25 metre high mural of the winner, Aberdeen based Streetsport, in Aberdeen city centre. Under challenging conditions brought on by storm Caroline, the work took four days and was completed by 8 December, despite the snow and gales of up to 93mph.

RESULTS

6.5m Views – TSB GK Facebook
2.5m Views – TSB GK Instagram