To generate awareness for Channel Four’s dynamic ‘Street Summer’ season of programmes that premiered the documentary about the Banksy & Robbo feud. It was the first ever crowd- sourced graffiti competition. We briefed entrants to submit their best designs to represented one or more of the Channel Four’s selected elements of street culture. The four categories were Street Art, Spoken Word, Hip Hop and Street Sports, allowing for a hugely diverse array of submissions.
These winning designs were used as the creative for a UK-wide outdoor advertisement campaign.